OLD SAYBROOK, Conn., April 2, 2015 /PRNewswire/ -- From You Flowers announced the acquisition of Social Media Link, a leading advocacy activation company that works with brands to grow their base of loyal customer advocates and amplifies those endorsements on social media. The move is a strategic fit for From You Flowers, a major e-commerce retailer, advancing its company mission of a customer-centric approach to business.
Social Media Link, which was co-founded in 2009 by CEO, Susan Frech, who will continue in that capacity upon the closing of the transaction, fosters a community of 550,000 passionate influencers and works with brands to connect them with their target audience from that community. Social Media Link's platform features proprietary Single-Click SharingSM technology to easily amplify brand evangelists' recommendations in the social media space. As their community members voice their opinions on Facebook, Twitter, Pinterest, and other social networks, brands gain greater visibility and trust through consumer reviews.
The acquisition will expand From You Flowers' portfolio of digital brands, demonstrating the e-commerce retailer's commitment to further engage online customers. The company's recent acquisitions include its agreement to acquire FaceVase, a customized photo vase for flowers, and the personalized jewelry retailer, Eve's Addiction. "From our experience, giving voice to online customers is tantamount to doing good business," said Michael Chapin, CEO of From You Flowers. "From offering customers new ways to create personalized products, to empowering potential customers to easily voice their opinions in a way that benefits brands, it is clear that our decision to acquire Social Media Link, with their Smiley360 platform, aligns well with our focus on customer-driven digital strategies." Social Media Link has worked with a number of brands including major corporations Unilever, P&G, Nestle, Pfizer, and NBC to bolster their advocate marketing programs.
"We are thrilled to join the From You Flowers family," said Susan Frech, CEO of Social Media Link. "This acquisition gives our company an enormous opportunity to scale and continue delivering outstanding experiences to both our brand partners and active community user base. Our vision from day one has been fanatically focused on giving consumers a voice that truly impacts the brands they love most. From You Flowers helps take this vision to the next level. We're very excited for what the future will bring."
Petsky Prunier acted as financial advisor to Social Media Link. Zukerman Gore Brandeis & Crossman, LLP acted as legal counsel to From You Flowers, and Budd Larner P.C. acted as legal counsel to Social Media Link.
Co-Founded in 2002 by CEO, Michael Chapin, FromYouFlowers.com is a leading online retailer of jewelry as well as flowers, plants, and personalized vases, offering hand arranged, same day flower delivery for every occasion and sentiment. With recent acquisitions in 2013 and 2015, From You Flowers now serves as a parent company of Eve's Addiction, FaceVase, and Social Media Link. In 2011, the company was acquired by and currently operates as a subsidiary of Tenth Avenue Commerce, an affiliate of Tenth Avenue Holdings, LLC. Tenth Avenue Holdings is a private diversified holding company. Shoppers can conveniently make flower, plant, and jewelry purchases 24 hours-a-day, 7 days-a-week via the toll-free number, 1-800-838-8853 as well as online at http://www.fromyouflowers.com.
About Social Media Link
Social Media Link (SML) is the leading advocacy activation company that amplifies social media conversation for brands. SML makes it easy for brands to activate impactful and trusted reviews and recommendations across social media, triggering action and leading consumers through the path to purchase. The firm's robust advocate marketing solutions allow marketers to seamlessly cultivate and mobilize targeted consumers to share reviews and content with the social audiences they influence. SML's proprietary Single-Click SharingSM technology makes it easy for advocates to feed reviews to their most preferred social networks in one place, giving brands enormous exposure with comprehensive analytics, ensuring visibility and measurement. Since 2009, SML is proud to work with clients like Unilever, P&G, Church & Dwight, Nestle, Reckitt Benckiser, Pfizer, NBC, Kimberly Clark and more.